Head of Digital Marketing

Bangkok | 타이
  • featured-thumb급여: Not disclosed
  • featured-thumb산업 분야: Finance & Fintech
  • featured-thumb역할 범주: Marketing
  • featured-thumb역할: Head of Digital Marketing
  • featured-thumb고용 유형: Permanent

우리의 고객:

Our client is a fast-growing spin-off from where it’s committed to creating the best content delivery platform for music, movies, privileges, etc to fulfill the needs of the customers.

직업 설명:

Responsibilities:
  • This role is reporting directly to the Chief Commercial Officer and leading the Digital Marketing team, which includes Display, SEO, SEM, Social Media, Affiliate Marketing, App Store Marketing etc.
  • Responsible for financial and operational performance of digital marketing acquisition and retention across all digital platforms.
  • Manage multiple digital marketing teams, including SEO, SEM, Social Media, Affiliate Marketing, App Store Marketing etc.
  • Manage digital marketing design teams with an agile operating model.
  • Lead the team in defining and managing strategic goals and deliverables for our digital channels and track implementation success.
  • Develop annual marketing plans including investment by digital channel and market segment and manage financial and operational performance across all digital channels.
  • Ensure successful and in-budget execution of acquisition strategy by managing internal escalations and debottlenecking with internal and external partners.
  • Ensure successful and in-budget execution of retention strategy (as relates to digital marketing measures)
  • Lead the Digital Marketing team in establishing a strong cross departmental relationship with other teams, e.g. Commercial, Product etc.

    Qualifications and skills:
  • Degree in marketing or similar

  • Growth mindset
  • At least having 5 years of experience in online performance marketing for Apps and mobile businesses.
  • Expert knowledge of digital marketing principles such as funnel optimization ad media,SMS & push messages, SEO and Landing Page optimization and experience in running A/B tests for campaigns and deriving customer insights.
  • Strong analytics and strong marketing tracking and Google Analytics skills.
  • Hands on experience in digital marketing for entertainment businesses and subscription businesses a plus.
  • Strong experience in managing performance marketing agency.
  • Extensive experience in employee management and development.
  • Strong strategic thinking and problem solving skills.
  • Excellent network in online marketing.
  • Exceptional communicator who inspires the team and can engage CXO level audience on relevant topics in a time efficient manner.

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